AWS getting more data analytics help from smaller software makers

Reports started surfacing earlier this week speculating on what Amazon Web Services will unveil at AWS re:Invent on Wednesday, honing in on analytics and the Internet of Things.

LAS VEGAS -- Amazon's annual cloud expo is just beginning to light up on Tuesday and already a number of high-tech vendors are hawking new data-driven products tapping into one of the year's biggest trends.

Reports started surfacing earlier this week speculating on what Amazon Web Services will unveil at AWS re:Invent on Wednesday morning, most of which will be centered around reaping more financial rewards from analytics and developing more assets for the Internet of Things movement as a whole.

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Neither of these two developments would be all that surprising at a base level. Given the slew of relevant options already trotted out by competitors such as IBM and SAP (among many others) over the course of 2015, it would be more surprising if Amazon missed the boat this time.

Regardless, quite a few data software companies -- smaller than AWS but prominent in enterprise tech -- are jumping out of the gates before Amazon makes its latest big reveal.

Here's a rundown on a few of them thus far.

New Relic: An established software analytics provider in its own right, New Relic is jumping in on the action by bolstering its own cloud and linking it up with Amazon's Elastic Compute Cloud (EC2) for hosting services.

New Relic focused on offering data analytics services that are monitoring the health and performance of production, development and pre-deployment environments. Thus, developers could use information crunched here before migrating apps across AWS availability zones.

New Relic's new AWS monitoring features, housed under the New Relic Software Analytics Cloud, are currently available in private beta.

Splunk: The San Francisco, Calif.-based firm, growing in popularity for its software monitoring and visualizing machine data, upgraded its existing app for AWS, tapping into a number of specific sub-products such as AWS CloudWatch for app monitoring and CloudTrail for API trails.

Now also tapping into the Amazon Virtual Private Cloud (Amazon VPC), Splunk's app is touted to flow data and related logs into cleaned up dashboards, promising to provide an easy-to-read but succinct view into security and compliance across AWS environments.

Tableau: Rounding out the trio of data software companies is Tableau, which is reinforcing its links to AWS with another direct network connection. Building off network connection for the Amazon Redshift data warehouse and the Elastic MapReduce open source framework, Tableau has built a connector for the Amazon Aurora database engine. Tableau touted the new connector will speed up visual analytics for AWS databases.

Tableau is also pitching its server on the AWS Marketplace with a new pay-as-you-go option for deploying Tableau Server running from EC2 across any AWS region within minutes. Tableau also offers a bring-your-own-license option on the AWS Marketplace.

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