Ballmer's quest to rival Google in search

At a Churchill Club event in Santa Clara, California, Microsoft chief executive Steve Ballmer talks to Ann Winblad, a partner at Hummer Winblad Venture Partners, about the company's long-term strategy to battle Google in the search market.

Ballmer says that, to succeed, the company will have to find a way to change the experience and the economics of search, redefining the category.