BlackBerry apps get cheaper as RIM lowers pricing for BlackBerry World

Summary:RIM will automatically slash the price of the cheapest apps by up to 25 percent as the launch of its next OS, BlackBerry 10, looms.

Ahead of RIM's BlackBerry 10 launch, the company has lowered the price that European developers can sell their wares for on its BlackBerry World app store.

The current lowest tier of pricing — previously £1.00 — will fall to £0.75 in the UK. For apps sold in Euros, the floor will vary country by country, according to RIM.

In France, for example, the lowest tier will fall from €0.99 to €0.89, but there are no details on what the new floors for other European nations will be. Apps in the Spanish, German and Irish BlackBerry World are currently available from a minimum of €0.75, however it's unclear if these reflect a new minimum price, or whether they'll be cut further.

RIM intends on rolling out the new price tiers automatically, meaning developers with apps in that tier will not have to take any action. 

The lower prices reflect updated exchange rates and include VAT, according to RIM, as well as making sure BlackBerry apps are keeping up with those available on rival stores.

"The goal of this adjustment is to ensure prices are in line with currency fluctuations and ensure content within BlackBerry World is competitive," RIM said on its developer blog.

RIM will notify developers of new lower price tiers for other currencies "shortly", it added.

Topics: BlackBerry, Apps, Mobility, Smartphones

About

Liam Tung is an Australian business technology journalist living a few too many Swedish miles north of Stockholm for his liking. He gained a bachelors degree in economics and arts (cultural studies) at Sydney's Macquarie University, but hacked (without Norse or malicious code for that matter) his way into a career as an enterprise tech, s... Full Bio

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