BlackBerry is reportedly looking into spinning off its instant messenger division into its own separate company
The report from The Wall Street Journal on Tuesday, citing sources familiar with the matter, said a separate BlackBerry Messenger company would operate with "more independence."
Details were scarce: although, the subsidiary would be named BBM Inc., according to the report.
It comes at a time where the Canadian smartphone maker continues to weigh up its strategic options ahead of a potential sale. Earlier in August,to, among others, "possible joint ventures, strategic partnerships or alliances, a sale of the Company or other possible transactions."
The company faces a difficult time ahead amid financial uncertainty. While the company's cash reserves are, the firm is cutting staff in efforts to reduce costs. BlackBerry also has no debt, making it a more attractive company to buy.
BlackBerry increased its mobile instant messenger's profitability by opening it from the walled fruit-themed devices, following the launch of its latest BlackBerry 10 operating system. It also teamed up with rival smartphone maker Samsung — which was rumored to be interested in buying the firm, — in efforts to , where BlackBerry sales are still lukewarm.
The company also announced closed its BBM Music service earlier this year, just two years after announcing the service., BBM Channels, which is hoped to boost subscriber numbers. However, the company
BlackBerry Messenger has around 60 million users, according to the Journal, down from 80 million about a year ago.