Blogs in starring roles for TV network

Blogs key to TV network for engaging television viewers online, and on TV.

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A blog had a starring role in the season finale last evening of USA Network’s newest series, PSYCH.

USA Network calls the series a “quick-witted drama,” featuring a young police consultant solving crimes with acute powers of observation:

Using his charm and well-tuned talent, Shawn convinces the cops that he's actually a Psychic, and although highly skeptical of his explanation, they hire him to help solve tough cases. With the reluctant assistance of his best friend Gus, Shawn uses his skills of observation and charismatic personality to become the detective he was trained to be, opening his own PI agency -- Psych -- and solving cases for an ever-suspicious, but grudgingly impressed, police force.

The “Shawn vs. The Red Phantom” episode finds Shawn and Gus at a comic book convention investigating a missing persons report. In searching for missing Malone, one of the first clues revealed involves Internet buzz for an upcoming movie:

they meet two executives from Parastone Pictures, who tell them they are premiering footage from their new film 'The Red Phantom.' Gus tells Shawn he already knows the movie will bomb because it has been panned on a popular internet website that reviews movies based on comic books.

The Internet buzz is far from innocent, however:

Shawn and Gus soon discover how Malone got all his cash. He is, in fact, the mind behind the website. Parastone paid for him to give a good review to ‘The Red Phantom.’

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Further sinister Web dealings are revealed:

Gus tells Shawn that the bad reviews for ‘The Red Phantom’ which appeared on Malone's website, were posted after he was kidnapped. So the kidnapper must be the one slamming the flick online.

Blogs are also starring at the USA Network PSYCH Website. Gus blogs, in character, about “what it's like to be Shawn Spencer's best friend” and reveals his own character’s personality quirks. Besides being Shawn’s detective sidekick, Gus is a pharmaceutical sales rep by day:

At one point, Shawn's father, Henry, taught us to play "Keep The Balloon Off the Ground", figuring we couldn't possibly get hurt playing with a balloon (Shawn: sprained wrist, Me: broken eardrum).

Many is the time my outfit has been the reason I've closed a deal or snagged a new account. I'm not saying this because I'm some kind of fashionista, although I'd like to think I've got the queer eye (just the eye, thank you very much.) I'm saying it because I've seen things go terribly wrong far too many times for fashion-challenged associates of mine. Like Dave Garcia, who worked at the office a couple of years ago. One morning he shows up wearing a black belt and brown shoes. Later that afternoon, he was trampled by a mounted police officer chasing a purse-snatcher. Freak accident? Maybe. But I'm thinking things might have gone differently had the belt matched the shoes.

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