Bookseller buys part of the iUniverse

iUniverse.com's technology can be used for self-published or out-of-print books. Authors send in copies of the books, or manuscripts on a disk, and have them promoted online for prices starting at $99 . Books aren't printed until they're ordered.

The companies said today that iUniverse titles will now be promoted through barnesandnoble.com. Barnes & Noble (NYSE:BKS) will also set up in-store displays in its 500 stores.

"This investment is about giving authors with small voices the loudspeakers they need to get their works published and distributed throughout the world," Barnes & Noble vice chairman Steve Riggio said in a release. "We're providing iUniverse with the marketing power to become one of the largest publishers in the world overnight."

Financial terms of the deal were not released.

iUniverse sells books through its site and also promotes them in bookstores, including barnesandnoble.com rival Amazon.com