Borders offering e-reader deals, 50% coupon today only

If you want to get your Black Friday shopping started today, you can at Borders. The book retailer giant has special prices on e-book readers plus a first-time ever 50% off coupon.

Only Borders Rewards members can access the coupon, but it's still pretty nifty. But for everyone, check out the following promos running in the e-reader department:

• Kobo Wireless eReader - $119.99 ($20 off the list price) for Borders Rewards Plus members; $129.99 for everyone else (available in-store only)
• Aluratek Libre eBook Reader Pro - $89.99 ($30 off the list price)
• Sony Pocket Edition - $149.99 ($30 off the list price)
• Sony Touch Edition -  $199.99 ($30 off the list price)
• Velocity Micro Cruz Reader - $149.99 ($50 off the list price)
• Kobo eReader - $99.99 ($30 off the list price)

[Thanks, Jennifer!]

Don’t forget to check out ZDNet’s Ultimate Black Friday 2010 Guide for steals and deals at numerous other retailers on November 26.

Related coverage on ZDNet:

• Walmart offering free shipping on all electronics; no minimum purchase rule
• Kmart to host Thanksgiving Day sale; slashes prices on numerous electronics
• Amazon kicks off week of Black Friday sales on electronics
• Adobe launches Black Friday sale on software with free shipping
• Lenovo Black Friday sale starts today with giveaway contest