Bottle-By-Bottle: Building Your Small Business Author: Eric Everson, MBA, MSIT-SE
Entrepreneurs throughout the world are hard at work putting the foundations in place for a stronger tomorrow. Everyday small business owners are defying the odds of the economy and are making great strides toward creating change. From the most popular industries to the most obscure niche markets, entrepreneurs are paving the way forward.
Consider for a moment an entrepreneur like Jim Martin, founder of BubbleTat.com. Jim Martin is an American business owner that is building a small business that is quickly becoming a change force within the tattoo hygiene market. After years of adorning his body with tattoos, Jim became fed up by the lack of proper after tattoo care products and went to work creating BubbleTat. If you have not heard of this company yet, you should know that it is quickly making a name for itself in a niche market where obscurity is king. By creating a harmonic blend of aloe, moisturizers, and antibacterial agents, BubbleTat is a product that the tattoo industry has been missing. Luckily for Jim, his affinity for getting inked has put him at the helm of a market changing product.
Jim Martin and his success with BubbleTat are just one example, but every day, I receive emails from entrepreneurs just like Jim (albeit most of which likely wear less ink) that are pushing through this difficult economy and are paving the way for a brighter tomorrow. For those entrepreneurs out there that need a little extra motivation today, just keep building your company like Jim, bottle-by-bottle!