Box, Salesforce reinforce relationship with Box Embed framework

Summary:Salesforce joins the growing ecosystem of tech giants supporting Box's HTML5-embeddable framework.

Box has been busy building up its collective of industry partners, and the latest development strengthens its relationship with

The CRM giant is joining the list of tech giants that support Box Embed, the cloud storage provider's HTML5-embeddable framework that brings together Box's suite of collaboration features and cloud-stored content to third-party applications.

Essentially, this deal makes all of Box's collaboration services available within Salesforce records without having to leave the Salesforce platform. Users can also create, edit, share and search for files from their Box storage accounts within Salesforce apps.

To recall, Box Embed first debuted last fall with the likes of Oracle, NetSuite and SugarCRM, among others, signed on at launch time.

Box and Salesforce have had a friendly relationship in the past. But as Salesforce added its own cloud storage service (Chatterbox) to its portfolio last year , that partnership has been called into question.

Nevertheless, there are stranger bedfellows in this business -- just look at the recent reconciliation and lovefest between Salesforce and Oracle .

The updated version of Box for Salesforce is available today for Box Enterprise customers via the Salesforce AppExchange.



Topics: Enterprise Software, Cloud, Social Enterprise, Storage


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider,, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for, Irish Americ... Full Bio

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