Brand You must be delivered in many media

Summary:Brand You is going multimedia. Niall Kennedy provides an example of how individual workers can transform their presence in the market.

Niall Kennedy writes:

Last weekend I decided to break free of the standard boring job résumé or CV and express my job history in the Atom syndication format complete with audio enclosures. Syndication geeks may appreciate the implementation details.

A while back, Tom Foremski, Neville Hobson and I (over at RatcliffeBlog) were trading some rules for 21st century workers. Niall takes the next step and turns himself into an experience, not just a document, that engages potential employers/customers. Note that he's adding sound, which could include discussions with former clients, for example, to make learning about his skills and experience more engaging. Imagine that instead of "call for references" on a resumé the prospective employer (really, it should be customer, because I don't think employment is the right relationship for most workers) could hear about your successes from the people who benefited from them. That's selling, that's Brand You in action.

Topics: Tech Industry


Mitch Ratcliffe is a veteran journalist, media executive and entrepreneur. He was editor of the ground-breaking Digital Media newsletter in the 1990s and a frequent contributor to ZDNet over the years. He led development of the first Web audio/video news network at ON24, sat on the board of Electric Classifieds Inc. and, and wor... Full Bio

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