Business
Bricks to Clicks: Introduction
Citing that there were already a lot of descriptive studies produced by consulting groups, Pritchard said, "We decided we would make it prescriptive instead."Research objectivesThe survey's objectives aimed at gaining a comprehensive understanding of B2B e-commerce in the Internet, inclusive of:What are businesses doing?
Citing that there were already a lot of descriptive studies produced by consulting groups, Pritchard said, "We decided we would make it prescriptive instead."
Top organizational challenges
Research objectives
The survey's objectives aimed at gaining a comprehensive understanding of B2B e-commerce in the Internet, inclusive of:
The sample
The survey sample was taken from a group of 470 participants, from a total of 107 separate organizations.
The sample was addressed across small, medium and large organizations, as well as at all levels of management, says Pritchard.
"What B2B commerce means to a large business is not necessarily what it means to a small business."- Peter Pritchard, Compuware
What I want to know is...
The planner addresses issues that customers have been known to bring up repeatedly to the consultant, said Prakash. These are:
Here are some of the survey's findings in brief...