Brits still keen on the iPhone, despite Android's success

Summary:Britain's love affair with Apple products appears to be continuing, as Apple's iOS-based handsets enjoy a greater market share in the UK than globally. Android, however, remains the OS to beat.

Apple's iOS platform is still  performing well in the UK smartphone market, despite Android's continuing success, new figures show. 

Apple's iOS and Google's Android platforms are the most popular mobile operating systems for the UK's 30.9 million smartphone owners, with 8.9 million devices (28 percent) runing Apple's mobile OS and 14.4 million handsets (46.6 percent) using Android, according to ComScore's most recent MobiLens report on Thursday.

The report, which highlights mobile trends from five European countries, said Android saw a market share increase of 12.4 percent between October 2011 and October 2012, whereas Apple iOS only increased its market share by 1.5 percent. 

Apple's relatively high share of the UK market stands in contrast with global figures from IDC , published in November. IDC put iOS's global market share at 14.9 percent in Q3 of 2012, with Android on a whopping 75 percent.

ComScore's report on the UK, meanwhile, found that BlackBerry is the third most popular mobile operating system with 15.2 percent of the market. Symbian and Microsoft's Windows Phone are fourth and fifth, with 6.4 percent and 3.1 percent, respectively.

ComScore's data, collected between August and October 2012, reports that smartphone penetration in EU5 (France, Germany, Italy, Spain and the UK) is now up to 54.6 percent, a 13-percent increase compared to the same time last year. 

Overall, Spain has the highest smartphone penetration in Europe at 63.2 percent, making it nearly 15-percent higher than the EU5 average at 54.6 percent.

Spain also posted the strongest growth over the past year, with a 14.8-percent increase in smartphone ownership. 

Topics: Smartphones, Apple, BlackBerry, EU, iPhone, Mobility, United Kingdom


Sam is generally at his happiest with a new piece of technology in his hands or nailing down an exclusive story. In the past he's written for The Engineer and the Daily Mail, covering emerging technology in electronics, energy, defence, materials, aerospace, automotive and healthcare. These days, Sam is particularly interested in emerging... Full Bio

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