Broadvision relaunches Clearvale social business platform

Summary:Broadvision has retooled Clearvale, its social business platform to enable it to host platform-as-a-service businesses. It is also taking on Jive Software, its chief competitor.

Broadvision has relaunched its Clearvale social business platform; allied with Softbank, the Japanese telco; and has begun a marketing campaign that targets rival Jive Software.

Earlier this year, Broadvision reinvented itself as a social business platform that lets enterprises create multiple social business networks.

[Please see: Broadvision Reboots Its Business As A Collaborative Enterprise Platform - SVW]

The second generation Clearvale platform features new capabilities that allow businesses to use Clearvale as a platform for selling their services, called Clearvale Paasport, (for platform-as-a-service).

Giovanni Rodriguez, CMO at BroadVision, said, "The new capabilities of Clearvale will allow businesses to sell their services through the cloud. Softbank is one of our largest business partners and it plans to sell a lot of telco services using Clearvale Paasport. We believe that selling applications through the social layer will be a very successful business strategy for our customers."

Pehong Chen (pictured above), CEO of Broadvision, hopes to raise the company's profile in social business by targeting rival Jive Software in a series of ads, and a micro-site around the idea of "No Jive Talk."

Broadvision is part of an emerging group of companies that are targeting social business applications in the enterprise. As businesses around the world try to harness the powerful virality of social networks, Broadvision and others, are bring the tools and platforms to the enterprise. It is potentially one of the largest trends within enterprise software for this decade.


Topics: Telcos, Enterprise Software, Software

About

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. He writes the popular news blog Silicon Valley Watcher--reporting on the business of Silicon Valley.Tom arrived in San Francisco in 1984, and has covered US technology markets for leadi... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.