Budget gives bonus to FT.com

Yesterday's budget day handed a hefty tax-free bonus to the Financial Times Web site, FT.com.

FT.com, which publishes unique content created by a team of 10 journalists, was inundated by page requests for its budget special coverage. Number of users was up 60 per cent on a standard day and up 70 per cent on November's budget day.

"We were bombarded," said Sarah Chester-Williams, FT.com marketing executive. "We were extremely pleased, number one, that the server stayed up, and number two, with the hits."

Chester-Williams added that even though the requirement for password registration had been withdrawn, registrations were up 30 per cent on the norm.


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