Building a Digital Brand with the Chief Digital Officer of Rachael Ray

Building a brand requires special expertise and a deep understanding of the audience. On this episode, we talk with Sharon Feder, Chief Digital Officer for Watch Entertainment, the parent company for the businesses of television personality Rachael Ray.

In her role as CDO, Sharon works across the company's core media, consumer product and philanthropic initiatives to build new digital opportunities and experiences for the brand and its very loyal fan base.

Previous to joining Watch Entertainment, Sharon was the COO of Mashable, a company she joined early on and played a key role developing. She was actively involved in shaping Mashable's community management offering, company culture and client-supported branded content, a program she helped pioneer at Mashable early in her career.

Sharon also held the roles of publisher, managing editor and features editor at Mashable. In 2009 she co-founded and later sold MySocialDog, a hyper-local social network for dog owners. Sharon is currently an advisor to The Muse, Mashable, FitBark and #GivingTuesday..

CXO-Talk offers weekly video conversations with the most innovative and thoughtful business leaders in the world. Michael Krigsman, founder and co-host, is recognized internationally as an industry analyst, strategy advisor, enterprise advocate, and industry commentator.

You can view this interview and other episodes at the CXO-Talk site.