California-based green business group takes charter national

Non-profit organization seeks to share best practices for running a business according to the triple bottom line: people, planet and profits.

A two-year-old, San Diego-based association organized around green business advocacy is taking its mission national. Now called the U.S. Green Chamber, the organization is teaming up with other groups, such as E2 - Environmental Entrepreneurs to help share best practices related to corporate sustainability and social responsibility. I wrote about E2 late last yea r; the organization represents around 850 entrepreneurs from more than 40 different U.S. states.

Said the E2 Southern California Chapter Director, Lee Stein:

"There is a strong sense of urgency from business leaders everywhere to learn best practices for sustainability. With its rapid membership growth, exceptional events and recognition from other well-respected organizations, the U.S. Green Chamber is poised to make a significant impact on the environment and these businesses' bottom line."

In extending its charter outside California, the chamber's CEO David Steel said: "We hope to be a facilitator of change. Empowerment is crucial to generate innovation, job creation, energy efficiency and a brighter economic future."

Frankly, this development is great, because I believe the "real" U.S. Chamber of Commerce has really fallen down in its mission when it comes to encouraging businesses to operating according to the triple bottom line of people, planet and profits. That's my position, not the Green Chamber. But why else would we need groups like this to crop up? Watch this space.

This post was originally published on Smartplanet.com

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