Google has been thundering into the SaaS space with their broadening "application-of-the-day" suite. Google has portrayed themselves as a productivity suite contender in the enterprise space, which supports today's announced plan to acquire messaging security provider Postini. However, they face a Mount Everest-like uphill climb. Google needs to shed their pure-play consumer image, in favor of a provider for consumer and enterprise services. As my ZDNet colleagues, Dan Farber and Larry Dignan, point out in their post today:
With Postini, as well as its recent partnership with Salesforce, it’s clear that Google sees itself as an on-demand enterprise applications provider. The big question is whether enterprises will see Google that way.
Google's enterprise ambitions are well served with the Postini acquisition -- and Google will ultimately leverage much of the Postini technology to manage many of the applications in their enterprise -- and consumer portfolios.