At a Churchill Club event on July 21, Chris Anderson, editor-in-chief of Wired Magazine presented "The Long Tail: Finding New Markets in the Niches." Last year Anderson began writing about the Long Tail phenomenon, explaining how niche products with low demand and sales volume can collectively obtain higher market share and revenue than the major bestsellers. His blog, which he subtitles "A public diary on the way to a book," chronicles his ongoing exploration into the Long Tail. An audiocast of his presentation is available as an MP3 that can be downloaded or, if you’re already subscribed to ZDNet’s IT Matters series of audio podcasts, it will show up on your system or MP3 player automatically (See ZDNet’s podcasts: How to tune in).
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