The concept of loss leader products has been around since the 20th century, but today, free has become a business strategy that could be essential to a company's survival. In the latest episode of the Churchill Club podcast series, a top-flight panel moderated by Chris Anderson, Editor-in-Chief, Wired Magazine, and author of new book, "FREE: the Future of a Radical Price", talks through the business models.
The panel included:
- Gina Bianchini, CEO, Ning
- Joe Kennedy, CEO & President, Pandora
- Ranjith Kumaran, Founder & CTO, YouSendIt
- Joe Sipher, Co-Founder & Chief Product / Marketing Officer, Pinger
- Neil Young, CEO, Ngmoco