Cisco CEO's key risk: Running a company on social networking

Cisco CEO John Chambers said the company’s two biggest risks are its video products and trying to run his company on social networking.

Cisco CEO John Chambers said the company’s two biggest risks are its bet that video will become critical to networks and trying to run his company on social networking.

Speaking at the Gartner Symposium conference in Orlando, Chambers talked about how technology executives need to translate IT terms to productivity. The product risk to Cisco is obvious. Perhaps enterprises won’t bet big on video.

But the social networking comments were notable. We’ve heard through the grapevine that Cisco employees were struggling with Chambers’ penchant for running the company on a collaboration framework. Why is “running a company on social networking” such a risk. One big challenge is cultural. If a business leader is savvy on a social network could she become CIO? Sure, says Chambers.

Read more of "Cisco CEO Chambers' key risk: Running a company on social networking" at ZDNet.

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