Click Fraud: Google served with class action complaint claiming 'unfair business practices'

Class action complaint against Google for breach of contract, negligence, unjust enrichment, unfair business practices, due to click fraud.

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Samuel Lassoff, a Philadelphia-based attorney, told me he filed a class action complaint against Google, Inc., in the United States District Court, Eastern District of Pennsylvania, accusing Google of: "breach of contract, negligence, unjust enrichment and unfair business practices," due to click fraud.

The complaint lists the following Parties:

Plaintiff Samuel Lassoff is a resident of Delaware County, Pennsylvania. Mr. Lassoff was a customer of defendant Google’s advertising services when his account was exposed to hundreds of dollars worth of illegitimate click fraud.

Defendant is Google, Inc, a corporation organized under the laws of the State of Delaware, with its principal place of business in Mountain View, California. Google provides Internet search engine services to Internet users and advertising services to individuals, businesses and educational and governmental entities involved in Internet sales and marketing throughout the United States. Purchasers of such advertising services presumptively include citizens of every state in the United States.

The complaint alleges:

Defendant is liable for their negligent handling of plaintiff’s advertising account and for a failure to immediately warn Plaintiff of their negligence. Defendant also received and retained money paid by the Plaintiff in response to fraudulent clicks.

Lassoff’s “Substantive Allegations” include:

In December 2005, plaintiff received an invoice regarding his Pay Per Click advertrising, where it was discovered that plaintiff was the victim of hundreds of dollars worth of fraudulent clicks…

The defendant engaged in a scheme to hide their negligent handling of plaintiff’s advertising account. The defendant never warned the plaintiffs of fraudulent clicks or made any recovery efforts for the plaintiffs.

I asked Lassoff to forward me the documents he claims supports his allegations against Google. Lassoff said such supporting documentation will be provided to the court during the discovery process.

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