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Commentary: So many Windows, so many doors

With Microsoft's acknowledgement this week that it is going to brand its next-generation Windows "Whistler"product as "Windows XP," Microsoft has chosen the path of total branding confusion. It seems as if the company is opening so many new Windows (without closing the ones they've already got) thatthe software kingpin is creating doors via which customers might be tempted to flee to other competitiveproducts.

With Microsoft's acknowledgement this week that it is going to brand its next-generation Windows "Whistler" product as "Windows XP," Microsoft has chosen the path of total branding confusion. It seems as if the company is opening so many new Windows (without closing the ones they've already got) that the software kingpin is creating doors via which customers might be tempted to flee to other competitive products. Read the column. -- Mary Jo Foley, ZDNet News

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