ComScore: Baidu beats Microsoft properties in worldwide search

Summary:Using its new qSearch 2.0 method of computation, ComScore has released its worldwide search-activity stats for August. Microsoft is No. 4 in the latest standings.

Using its new qSearch 2.0 method of computation, ComScore has released its worldwide search-activity stats for August. Microsoft is No. 4 in the latest standings.

Comscore: Baidu beats Microsoft properties in worldwide search
(Just in case you were confused, as I was: This is not the Comscore Media Metrix (audience-measurement) Web traffic data. It seems to be the new and improved successor to the search-engine market share data that ComScore now calls "online search activity worldwide.)

Of the 61 billion searches conducted worldwide two months ago, 2.2 billion of them were conducted from Microsoft sites. Coming in at No. 1 were Google sites, with 37.1 billion. Yahoo sites were No. 2 with 8.5 billion, and at No. 3, Baidu.com, the Chinese search site, at 3.3 billion. The No. 5 player, NHN Corp. of Korea, was nipping at No. 4 Microsoft's heels, with 2 billion searches in August.

About 5 billion of Google's searches came via YouTube.com, according to Comscore's data, released on October 10.

In August, Microsoft said it was in favor of the new qSearch 2.0 computational method. Brad Goldberg, General Manager of Search Marketing with Microsoft’s Search Business Unit, said at that time:

"(T)he refinements comScore has instituted with qSearch 2.0 are positive for the industry and advertisers, as its methodology more accurately measures search traffic sources that are core to customer engagement and enables advertisers to get the most out of search.”

Topics: Browser, Microsoft

About

Mary Jo Foley has covered the tech industry for 30 years for a variety of publications, including ZDNet, eWeek and Baseline. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008). She also is the cohost of the "Windows Weekly" podcast on the TWiT network. Got a tip? Se... Full Bio

Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.