CRM for the iPad: Does It Exist? Can It? You Tell Me

Summary:I'm sitting here trying to figure out a business justification for the use of the iPad by me and interestingly enough there is more than one.

I got my iPad Saturday.  Of course, I'm  TOTALLY LOVE this thing.  As Agent Seely Booth (played by David Boreanz) said in an episode of Bones about a truffle based mac and cheese, "I want to spend time alone with it."  But then, I'm a geek without portfolio anyway - love technology "stuff" without being able to build anything.  But I truly get the iPad.

I'm sitting here trying to figure out a business justification for the use of the iPad by me and interestingly enough there is more than one.  I can do blog posting from it, I can do some VERY cool whiteboarding (not waterboarding, whiteboarding!) using Keynote, a la John Madden's plays on the screen. I can also read all the documents whether they are web pages (Instapaper), PDFs (Good Reader) or presentations (Keynote or several others), plus the Kindle for the iPad app is outstanding too.  All in all lots of business value.

Truthfully, though, my real use of this thing is as a 10" (9.7" to be exact) wireless TV so I can watch the Yankees when I'm on the road.

But I'm not going to go into a gushy review of it. You can find plenty of those out there.  Instead, I'm going to propose something to you.

Is there a CRM for the iPad that doesn't just make mobile CRM on the iPhone bigger, but incorporates some of the unique capabilities of the iPad?   I know that a few vendors are already working on this and as I can, I will show pix and talk about it,  but what I'm interested in is your ideas on the subject and how it would work.  Here's the plan:

  1. Your suggestion can be general or vendor specific (e.g. salesforce.com could.....)
  2. It has to be something that doesn't just blow up the mobile CRM apps out there but takes advantage of the true form factor/tablet nature of the iPad.
  3. It needs to be defensible - meaning you can't tell me that it can be used to behavior modify customers into becoming advocates
  4. However, you can still think outside the box.  Don't worry about whether or not "there's an app for that" as of now.  You might be inventing apps.
  5. If I get more than 20 entries, I'm going to pick my top five and then put them up for a vote for the most creative via a survey on this blog.
  6. The winner gets a $50.00 Amazon gift certificate.
  7. Please post all your ideas in the Talkback section of this post.  (thanks to Mark Tamis for pointing out I forgot this. Senior moment).

Ready to go? The contest will be open through April 15.  Let 'er roll.  Let's see what you Mac fanboys can come up with. I'll bet the winner is a Windows 7 guy... Just sayin'.

Topics: Browser, Enterprise Software, Software

About

In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BP... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.