CRM Idol 2013 Starts Today

Summary:In its third year of existence, CRM Idol has become one of the ways that emerging technology companies in the customer-facing space (CRM, social, marketing, sales, customer service, etc) get visibility and build a name for themselves.

Each year, two companies shine from the CRM pack, and are seen by the analysts, influencers, media, and market as the best of the youngsters — the ones with the brightest futures.

Each year, we are able to highlight the best and brightest out there. The past CRM Idol winners include:



  • Crowdtap

  • Artesian Solutions


I guess we'll see about this, now won't we?

There is no question about the market for customer facing applications being substantial. Taking into account traditional and social CRM, and calling it all CRM here, we are speaking of an estimated $18 billion market in 2012 — up 12.5 percent from the year before, according to Gartner Group's Market Share Analysis: Customer Relationship Management Software, Worldwide, 2012 report published in April 2013. That's a lot of bucks.

But that said, its also an opportunity not just for small players, but one that has the well established technology companies actively engaged, too. Which means that its pretty tough for a small company to try to get themselves heard in a market of giants who have large budgets to make the noise they have to. CRM Idol is purpose is to give them that visibility and to get them the mentoring to prepare for that.

So without further ado, please welcome CRM Idol 2013, and if you're interested in being a participant, go the CRM Idol website to read the rules and request a submission form. The market awaits.

Topics: Innovation


In addition to being the author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM strategic services and a founding partner of the CRM training company, BP... Full Bio

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