According to Coremetrics, a division of IBM, online sales yesterday were up 19.4 percent, compared to Cyber Monday 2009. The average consumer's online order value was $194.89, representing an 8.3 percent gain over the average order value of $180.03 in 2009. Coremetrics also found that luxury goods sales were up 24.3 percent, compared to Cyber Monday 2009.
Coremetrics also reported that total sales on Cyber Monday were 31.1 percent higher than Black Friday's online sales. However, the research firm stopped short of saying exactly how much revenue online retailers generated on Cyber Monday.
That said, the Coremetrics study followed a report released yesterday by market-research firm, ComScore, showing Black Friday online sales were $648 million, up from the $595 million consumers spent online on Black Friday 2009. Assuming those revenue figures and Coremetrics' estimates are correct, total Cyber Monday online sales could have been around $850 million, though that figure has not been confirmed by any research firm.
For more on this story, read Cyber Monday sales score major gain over last year on CNET News.