Did I overhear a conversation about a new mobile music channel?

While I really shouldn't reveal the identity of this company, it is one of those that are fiercely competitive in this space- a space that will grow exponentially with the arrival and acceptance of 3G broadband handsets.

Now, back to the cab ride. This exec was on his cell (natch) talking to a colleague about an impending meeting between his company and representatives of a recording artist with a youthful, highly mobile fan base.

And the idea was discussed for original programming, produced by this service, that would follow this artist around. Clips of personal appearances, concerts, maybe even a peek or two at this artist's home life.

Once this content is aggregated, my fellow taxicab rider intimated to his colleague, the stage could be set for original episodes branded with the name of this artist.

My fellow cab rider didn't go into detail about how such content could be "monetized," but I am guessing paid access, ad-support, and perhaps some revenue sharing with cell carriers who might be interested.

I am paraphrasing here, but then the rider openly speculated on where this could go next. Take the demonstratable success of this project, offer similar concepts to other entertainers in the same genre, and then aggregate such offerings on some sort of a branded channel that would specialize in that mobile content.

I happen to think this is a whale of an idea. Do you? Post a TalkBack!