Disney, YouTube forge video distribution pact

Updated throughout: Disney and Google's YouTube said Monday that they have forged a short-form content deal that includes ESPN and ABC.Under the pact (see statement, Techmeme) Disney will be able to sell ad inventory on YouTube's Disney/ABC and ESPN channels.

Updated throughout: Disney and Google's YouTube said Monday that they have forged a short-form content deal that includes ESPN and ABC.

Under the pact (see statement, Techmeme) Disney will be able to sell ad inventory on YouTube's Disney/ABC and ESPN channels. The rollout starts in mid-April for ESPN and early May for Disney/ABC. 

Other details:

  • ESPN's video player will be integrated into the sports network's channel on YouTube.
  • ABC will use Google's tools and analytics to explore monetization models. 
  • Disney/ABC and ESPN can use YouTube's ad overlays or test pre-roll ads.

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