E-commerce personalization solution unveiled

Net Perceptions for E-Commerce 5.0 features new integrated merchandising and analysis tools that promise to enhance both marketing and logistics for retailers.

Net Perceptions for E-Commerce 5.0 aims to help companies bridge marketing and merchandising activities with real-time personalization features.

SINGAPORE - The latest version of Net Perceptions' e-commerce personalization product has been unveiled, and it features several new integrated merchandising and analysis tools that promise to enhance both marketing and logistics for retailers.

Net Perceptions for E-Commerce 5.0 consists of three new modules that target the needs of the shopper, the retailer and the marketeer.

The Net Perceptions Personal Shopper serves as the customer's personal shopper by understanding the individual's preferences. It looks at what the shopper has bought in the past and what he or she is looking at today. It can then recommend items and offer daily specials selected especially for the customer.

From the retailer's perspective, Net Perceptions Smart Merchant complements the Personal Shopper by allowing retailers to implement specific sales strategies such as recommending related items, incorporating new product promotions and making cross-department recommendations.

Merchants can target their customers based on shopping behavior, such as offering close-out specials to bargain-hunters or top-end items to quality-conscious shoppers. This product can also be used to help create more relevant loyalty programs for a retailer's customers.

The third addition to Net Perceptions for E-Commerce 5.0 is the reporting and analysis capability. Net Perceptions is incorporating MicroStrategy Inc's Intelligent E-Business Platform as part of its Net Perceptions Decision Support module.

This module allows retailers to track specific online promotions across time and at all customer touch points. By providing insight into the products being recommended, bought and ignored, retailers have the information needed to make more actionable merchandising decisions. Retailers can also analyze customer purchases based on how recently or frequently individuals buy and how much they spend.

Net Perceptions intends to set up an office in Australia by the end of this year. Richard Chai, Net Perceptions territory manager, Asia Pacific, revealed that the company is placing heavy emphasis on recruiting partners in the region in the coming six months. Potential partners include e-business solution providers, systems integrators and consulting organisations.

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