E-mail advertising budgets to increase in UK

92% of UK advertising industry professionals currently include e-mail in their marketing budgets, and 51% of them intend to increase their spending in 2005. According to IPT, the following aspects of advertisements are the most influential for e-mail marketers in the United Kingdom: discounts (27%), general product interest (24%), prize drawing (20%), brand familiarity (20%), attractive images (5%), humor (4%).