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E-mail: People read only 65% of the newsletters

E-mail users regularly open and read e-mail from 10 to 20 companies or a maximum of 16 on average, according to a recent report. Respondents said they open and read about 65 percent of the permission e-mail they receive, but that when asked to re-evaluate the permission-based e-mail relationships they maintain, they would renew just 47 percent of those relationships.
Written by ZDNET Editors, Contributor

E-mail users regularly open and read e-mail from 10 to 20 companies or a maximum of 16 on average, according to a recent report. Respondents said they open and read about 65 percent of the permission e-mail they receive, but that when asked to re-evaluate the permission-based e-mail relationships they maintain, they would renew just 47 percent of those relationships.

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