E-mail: People read only 65% of the newsletters

E-mail users regularly open and read e-mail from 10 to 20 companies or a maximum of 16 on average, according to a recent report. Respondents said they open and read about 65 percent of the permission e-mail they receive, but that when asked to re-evaluate the permission-based e-mail relationships they maintain, they would renew just 47 percent of those relationships.

E-mail users regularly open and read e-mail from 10 to 20 companies or a maximum of 16 on average, according to a recent report. Respondents said they open and read about 65 percent of the permission e-mail they receive, but that when asked to re-evaluate the permission-based e-mail relationships they maintain, they would renew just 47 percent of those relationships.

Newsletters

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
See All
See All