Educators instruct Apple

Summary:One culprit behind Apple Computer Inc.'s recent financial woes has been lagging education sales, as CEO Steve Jobs has admitted through two consecutive profit warnings.

One culprit behind Apple Computer Inc.'s recent financial woes has been lagging education sales, as CEO Steve Jobs has admitted through two consecutive profit warnings.

During last Tuesday's conference call, in which he discussed Apple's first quarterly loss in three years, Jobs pointed specifically to the company's decision to revamp its education sales force last July, at a time when school districts were making purchase decisions.

In Part One of a series on prescriptions for Apple (aapl), MacCentral asked developers to play armchair quarterback and offer suggestions for righting the Cupertino, Calif., mothership. Now, it's the educators' turn. Full story to follow. -- Dennis Sellers and Peter Cohen, MacCentral, special to ZDNet

Topics: Apple

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.