Elipva goes for global growth

E-business software developer elipva, formerly known as sttarfire.com, launches its multi-platform Internet portal software and announces its global expansion plans.

Elipva aims to establish offices in Taiwan, China, South Korea, Australia and Japan by the end of this year.

SINGAPORE - E-business software developer elipva Ltd, formerly known as sttarfire.com, has launched a multi-platform Internet portal software targeted at financial instituitions, telecommunication companies, manufacturing companies, and government bodies.

Based on its second version of epaf (elipva Portal Application Framework), the elipva business suite contains software application modules for customer relationship management (CRM), content management, community development, commerce, connectivity to enterprise applications and channel delivery.

Epaf is built on open industry standard Java 2 Enterprise Edition (J2EE) architecture and is compatible with all existing applications and legacy systems. It is able to deliver information across multiple digital channels, such as PDAs, set-top boxes, WAP and iMode.

At the press conference, Dr Thomas Choong, CEO, elipva, also announced elipva's global expansion plans. Choong said that channel partners and alliances would be a major part of elipva's global expansion.

"We shall establish alliances with other software and technological partners to integrate epaf with their offerings and conduct joint marketing of an expanded solution set. Epaf would also be marketed aggressively via channel partners such as e-enablers, systems and solutions integrators for implementation," said Choong.

Choong said that elipva will be in Taiwan, China, South Korea, Australia and Japan by the end of this year. Presence would also be established in Europe, mainly UK. A sales and marketing, support services, research and development arm will be set up in the Silicon Valley, US.

As part of its expansion strategy, elipva has appointed Emecca, ECS, Bass Consulting and InterBlocks to be its partners in Asia.

Choong revealed that elipva will announce the signing on of new strategic partners in the region, and in Europe and the US in the coming months.

However, Singapore and Malaysia would still be its key markets, Choong said.

"We have a strong presence in these two countries, and good ground contacts with the relevant industries. These two countries have served as good development bases for our key staff. We will continue to strengthen our leadership position in the key countries of Singapore, Malaysia and Hong Kong. It is only with a firm base that we will be able to move on to the world stage," Choong commented.

Elipva has also signed up StarHub Internet as its strategic partner.

"The partnership is very much at an exploratory stage, where elipva would study StarHub Internet's e-business strategies and recommend an e-business implementation solution based on epaf. This is a long term commitment by StarHub Internet to improve its e-business presence," said Choong.

A StarHub Internet spokesperson, in an e-mail response to ZDNet Asia, said that with elipva, StarHub Internet hopes to improve the delivery of new services over its portals as it expands its offerings beyond that of a traditional ISP.

Choong told ZDNet Asia that it intends to work with other telcos in Singapore and in the region, but did not reveal any names.

Choong also declined to reveal the budget for elipva's expansion plans. "It is hard to disclose an approximate figure at this point. Our strategy for global expansion is very much fluid at this point."

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