EMC launches Greenplum appliance

EMC will launch a Greenplum data warehousing appliance designed to take on its rivals in the analytics arena.

EMC on Wednesday will launch a Greenplum data warehousing appliance designed to take on the likes of IBM's Netezza, Oracle's Exadata and Teradata.

The launch comes 75 days after EMC acquired Greenplum. Scott Yara, former CEO of Greenplum and now vice president of products at EMC, said the EMC Greenplum Data Computing Appliance is akin to what Google did with Nexus One. EMC's general idea is to give the industry a reference architecture to run Greenplum's software.

Of course, EMC will happily sell you the Greenplum appliance too, starting at US$1 million.

Read more of "EMC's launches Greenplum appliance" at ZDNet.

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