Ericsson CEO hails mobile broadband 'breakthrough'

Mobile World Congress 2008: And praises its green credentials

Mobile World Congress 2008: And praises its green credentials

Ericsson president and CEO Carl-Henric Svanberg has called 2007 a breakthrough year for mobile broadband.

The list from A to Z

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A is for ADSL
B is for BT
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D is for Dial-up
E is for Education
F is for Fibre
G is for Goonhilly
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Z is for Zombies

Speaking in Barcelona on the opening day of the Mobile World Congress trade show, Svanberg said broadband benefits society in many ways - not least by the opportunities it opens up to reduce travel and shrink carbon footprints.

He said: "It is important, if you really want to have a society that works, to use communications to reduce travel and make this planet work for the long perspective."

Svanberg said Ericsson expects to see 3G/HSPA networks rolled out in Africa, India, Latin America, the Middle East and Russia this year.

He added: "We see that in the 3G networks that we monitor in Europe data traffic now exceeds voice and accelerates quickly, from between 50 to 1,500 per cent depending on the operator's strategy."

Ericsson has partnered with Telstra to roll out a national high-speed wireless broadband network in Australia, providing HSPA coverage to 99 per cent of the population.

Sol Trujillo, CEO of Telstra, said the network has changed the lifestyles of consumers and business users - giving an example of breast cancer screening trucks which are able to transmit screening data via HSPA, meaning women don't have to visit a hospital to be screened.

The network has also boosted Arpu (average revenue per user), according to Trujillo, who said an Arpu differential of more than AUD$20 (£9.27) has been maintained for 3G subscribers over 2G subscribers since it launched in October 2006.

As customers move data in real-time - and use devices in different ways - demand for mobile data services is growing, he said.

Trujillo said: "You can now do things with your laptop that you couldn't do before in a real-time environment."


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