European banner advertising market increased 24% in 2004

The number of banner advertisements run on European websites has increased by 24%, from 76,375 in November 2003 to 94,939 in November 2004, according to Nielsen//NetRatings. Sweden, France and the Netherlands have experienced the strongest growth in banner ads between November 2003 and November 2004.

The number of banner advertisements run on European websites has increased by 24%, from 76,375 in November 2003 to 94,939 in November 2004, according to Nielsen//NetRatings. Sweden, France and the Netherlands have experienced the strongest growth in banner ads between November 2003 and November 2004. Total number of advertisers buying banner ads has increased by 11%, from 15,716 in November 2003 to 17,441 in November 2004. Total number of campaigns run in Europe has increased by 10% from 33,472 campaigns in November 2003 to 36,824 campaigns in November 2004.

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