Google's latest settlement package from October still isn't enough to appease regulators, who are eyeingor in the 28 member state bloc as a backup last resort.
EU Competition Commissioner Joaquin Almunia said on Friday, according to Reuters, that Google's latest concessions "are not proposals that can eliminate our concerns regarding competition."
He described the package as "not acceptable," speaking during a Spanish radio interview.
The world's largest search engine, with about 90 percent search share in Europe alone, recently promised to show competing links and results in its search pages in efforts to appease regulators and rivals — including Microsoft and Expedia — which both saidthat the offer was not enough.
Almunia said, according to Bloomberg's transcript of the radio interview, that the current offer fails to quash concerns of how rivals' results "in vertical search" are "being treated."
Failing that, the European Commission always has a 10 percent financial penalty of a company's global revenue up its sleeve, which for Google could amount to as much as $5 billion.
Though in the recent case of breaking Spanish data protection and privacy law, it took Google about 3 minutes to recoup the lossfine it was dished out, the search company might take a $5 billion financial hit a little more seriously.