Everyone hates pop-ups

In July, Nielsen//NetRatings reported Web publishers served 7.3 billion pop-up ad impressions.

In July, Nielsen//NetRatings reported Web publishers served 7.3 billion pop-up ad impressions. In July 2002, iVillage repudiated pop-up ads after a survey found 92.5 percent of its users saying pop-up ads were the most frustrating part of their experience on the site. Doug McFarland, Advertising.com executive vice president and general manager of publisher services, cited a survey the company did in May that found pop-up ads had a click-through rate 13 times higher than regular banner ads.

Newsletters

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
See All
See All