Exclusive: internetTrak survey shows increasing Net use

Since the first internetTrak survey was published six months ago over a million new Web users have logged on. So who are today's Web users and what are they looking for?

Sponsored by Ziff-Davis, Yahoo! and Dell, the internetTrak survey is the UK's most comprehensive survey tracking individual Internet use. For the second time this year, NOP conducted 9000 telephone interviews across representative samples of the adult population in Britain, France and Germany to compile internetTrak data. The research provides vital insights about the impact of e-commerce on the global economy. It sets out to discover if people are buying online, and if so what would make them buy more. It also looks at some of the barriers to buying online.

Click here for the full report.

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