Facebook acquires maker of Moves motion-tracker app

Summary:Moves, made by the Finnish startup ProtoGeo Oy, thrusts Facebook into the fitness-tracking market. The app has been downloaded more than 4 million times by Apple and Android users.

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Following up Wednesday's impressive Q1 earnings report , Facebook announced Thursday its acquisition of Finnish startup ProtoGeo Oy, the maker of the mobile motion-tracking application Moves.

Moves tracks a users movements by gathering data gleaned from a phone's accelerometer. It then simplifies the data into segments to show the user how much they've moved and by what means.

The price tag for the buyout has not yet been disclosed, but speculation is that this will be one of the social network's cheaper purchases.

Moves joins Facebook's burgeoning family of mobile apps, however Moves said on its website the app will continue to function independently and will not "commingle data" with Facebook:

Since we launched Moves, we've been focused on running a simple and clean activity diary that millions of people have enjoyed using. Now, we're joining Facebook's talented team to work on building and improving their products and services with a shared mission of supporting simple, efficient tools for more than a billion people.

During an earnings call on Wednesday, Facebook chief executive Mark Zuckerberg highlighted the importance of building a mobile ecosystem, and how it fits with the company's long-term goal of creating a connected world. 

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Topics: Mobility


Natalie Gagliordi is a staff writer for CBS Interactive based in Louisville, Kentucky, covering business technology for ZDNet. She previously worked as the editor of Kiosk Marketplace, an online B2B trade publication that focused on interactive self-service technology, while also contributing to additional websites that covered retail tec... Full Bio

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