Facebook adds me-too feature - "People You May Know"

Summary:Facebook has quietly rolled out a new feature called "People You May Know", which, as the names suggests, attempts to identify members of the social networking site who you likely know but haven't actually "connected" with yet.

Facebook has quietly rolled out a new feature called "People You May Know", which, as the names suggests, attempts to identify members of the social networking site who you likely know but haven't actually "connected" with yet i.e. invited to be a "friend."

If you're a LinkedIn user, then the new functionality will be all too familiar -- the business-oriented social networking site offers an identical feature with the same name! Having said that, LinkedIn recently copied one of Facebook's most innovative features: the news feed that aggregates 'friend' updates and activity on the site.

Perhaps, however, the broader takeaway is that almost all social networking features are easily replicated, resulting in the broad functionality being a commodity. The end result is that it's often the network effects only that distinguish one service from another.

Facebook adds me-too feature - “People You May Know”

(image via CNET)

Topics: Social Enterprise, Collaboration

About

Steve O'Hear is a London-based consultant, educator, and journalist, focussing on the Internet and all aspects of digital technology. He advises businesses and not-for-profit organisations on how to exploit the collaborative and publishing opportunities offered by the Web, and has written for numerous publications including The Guardian a... Full Bio

Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.