Warner Bros. is working with Facebook to roll out on-demand movies and video content to the world's largest social network.
By streaming movies, not only will it reach a potential near 600 million users of the site, but also be the first company to take advantage of the platform in this way.
According to one source, the first film will be Heath Ledger's last film The Dark Knight, which will cost around 30 Facebook credits, roughly $3 to watch over a 48 hour period.
Nevertheless, while this may improve the efforts in anti-piracy, it surely won't kill it entirely.
With the option to tie in Facebook credits, the site's dedicated currency system for applications and games, it could allow one-click access to video and movie content, without the need to re-enter credit or debit card details.
However, as a huge proportion of Facebook users are of the younger Generation Y demographic, it should not go without warning that Facebook is teaming up with a company employing your peers to spy on you.
The key thing here is that iTunes will no longer be the main player in the online content delivery network of providing on-demand paid for content like movies and television content. Though Netflix has its chip in the market, the global prevalence is not as great as it would want.
And though students on the whole would prefer to watch television or movies in the comfort of their living room, on a Blu-ray or DVD in front of their widescreen television, the vast majority will use their laptop as a means to an end for accessing pirated content straight off the web.
Whether the Facebook delivered content will be delivered in 720p or 1080p high-definition content, it is unclear. Though if it does, it will surely be a greater incentive to use 'Facebook Movies' directly from your laptop.
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- Warner Bros. starts offering movies on Facebook
- "I'm not paying to watch The Dark Knight on Facebook"