Fastest-growing global ad market: Latin America

Summary:Pricewaterhouse said the $1.6 trln in revenue generated 2007 on advertising, subscriptions and other user fees, in businesses ranging from newspapers to video games, would grow to $2.2 trln in 2012. The fastest growth is expected in Latin America, with spending set to jump at a 10.6% annual rate over the next five years, Pricewaterhouse [...]

Pricewaterhouse said the $1.6 trln in revenue generated 2007 on advertising, subscriptions and other user fees, in businesses ranging from newspapers to video games, would grow to $2.2 trln in 2012. The fastest growth is expected in Latin America, with spending set to jump at a 10.6% annual rate over the next five years, Pricewaterhouse said. The Asia-Pacific region, at 8.8%, and the Europe, Middle East and Africa region, at 6.8%, are also expected to show strong gains. The United States will be overtaken 2009 by Europe, the Middle East and Africa as the largest regional media market, with $649 bln in spending, compared with $647 bln for the United States.

Topics: Mobility

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.