While browser makers in overseas markets often tout their products' Web page rendering speeds and ability to run richer apps, China's browser landscape calls for customized browser versions that bring additional features in order to demonstrate value to users.
According to Li Gong, chairman and CEO of Mozilla's Beijing-headquartered subsidiary, Mozilla Online, the proliferation of Microsoft Internet Explorer (IE) clones and the dominance of pages coded for IE are among some of the barriers Firefox faces in the country.
An IE clone is a browser built on IE's core rendering engine, but carries a different skin and has additional features. Citing numbers from iResearch, Li said there are some 30 different clones in use in China.
For more, read "Firefox faces browser clone war in China" on ZDNet Asia.