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Firm bans e-mail to boost production

The boss of mobile phone retailer Phones 4U has insisted that staff talk rather than e-mail, and says there have been instant benefits.
Written by Jo Best, Contributor
John Caudwell, CEO of mobile retailer Phones 4U, announced on Thursday that he'll be banning all his staff from using e-mail across the business.

The reasoning behind the total e-mail ban at Newcastle-under-Lyme, U.K.-based Phones 4U is to improve productivity by reducing the time employees spend on e-mail--which Caudwell estimates will save the company £1 million ($1.6 million) a month.

The ban will apply to Phones 4U's 2,500+ staff, who Caudwell believes will find themselves with an extra three hours a day on their hands. He said he introduced no e-mail policy after seeing staff becoming chained to their computers, rather than talking to colleagues or customers in person.

Caudwell said in a statement: "I saw that e-mail was insidiously invading Phones 4U so I banned it immediately. Management and staff at HQ and in the stores were beginning to show signs of being constrained by e-mail proliferation... Phones 4U staff have been told to get off the keyboards, get face-to-face or on to the phone to colleagues. The quality and efficiency of communication have been increased tremendously in one fell swoop; things are getting done, people aren't tied to their PCs."

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