Five years ago: AST to exit consumer PC sector

Troubled PC vendor AST is pulling out of the consumer/retail PC sector

First published 30 April, 1997.

Troubled PC vendor AST is pulling out of the consumer/retail PC sector. The firm announced yesterday it will concentrate on business as of the fourth calendar quarter, beginning October, and said the change of tack applies all over the world.

In a prepared statement, AST said it "will focus on supplying its range of Bravo personal computers, Ascentia notebooks and Manhattan servers to the business and corporate markets. AST will not participate in the home computer market with its Advantage! range for Christmas 1997." Support and warranty agreements for Advantage! will be kept to, the firm added.

AST lost $110 million on $347 million revenues for its January-March 1997, and said recently it plans to cut 25 per cent of staff. Korean giant Samsung this month took a controlling interest in the firm.

Company officials failed to return calls.

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