Five years ago: BT preaches Net marketing practice

BT has taken a practice what you preach approach in trying to convince small to medium enterprises (SMEs) that using the Internet as a marketing tool makes perfect business sense

First published 18 April, 1997.

A non-technical brochure, entitled Transforming the way you work over the networks, was put together by BT, Design House and an Australian illustrator via the Internet.

The aim of the brochure is to show SMEs how the Internet can be used to put together marketing campaigns and literature, in the same way that its brochure was produced. Simon Richards, senior designer at Design House said the companies were "demonstrating by example."

Robin Lawrence, BT marketing manager said that "all the parties involved enjoyed savings in costs and time."

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