Flying Singapore Airlines with i-mode

From Friday, subscribers to NTT DoCoMo's i-mode service will be able to access Singapore Airlines' (SIA) Flight Status and Flight Alert services in Japanese from their cell phones.

SINGAPORE--From Friday, subscribers to NTT DoCoMo's i-mode service will be able to access Singapore Airlines' (SIA) Flight Status and Flight Alert services in Japanese from their cell phones.

SIA's Flight Status gives users the departure and arrival schedules, as well as real-time updates of any flight's status, so users will be informed on early or delayed arrival times.

The Flight Alert service alerts customers when flights arrive or depart. They can also choose to be updated at pre-specified times.

This will be the carrier's first non-English language service, and will make it just the second airline in the world to offer such services in Japanese.

"Our commitment is to provide our customers with anytime, anywhere access, on any device," SIA senior vice president for product and services Yap Kim Wah said in a release.

The i-mode service is part of the company's continuing rollout of SIA Mobile Services, a suite of services to let customers get information on request via personal computers, mobile phones and even personal digital assistants. SIA Mobile Services is part of the carrier's ambitious S$100 million (US$54.6 million) plan to develop e-commerce. It will be implemented over three years.

"This is an exciting new frontier and we are thrilled to be part of it," Yap said in the statement, noting that there are 25 million i-mode users. "These users are the new face of consumerism. They demand high levels of interactivity at their fingertips, whether it is transferring funds, ordering a book or checking on their flights."

SIA Mobile Services can be accessed through wap.singaporeair.com and its Web site. The Japanese services can be accessed on www.singaporeair.co.jp/i/, or through the airline's Japanese-language Web site.

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