Business
Google ads cut marketing costs for online retailers
The Shop.org survey of 150 online retailers, quoted by NYT, says that the average cost of attracting new orders went down to $4 from $8 in 2003.
The Shop.org survey of 150 online retailers, quoted by NYT, says that the average cost of attracting new orders went down to $4 from $8 in 2003. Companies pulled out of million-dollar deals with AOL, MSN and Yahoo among others, and concentrated on paid search. Brad Hill also mentions paid search ads leading to increased sales.