Google aims for Universal Search domination

UPDATE:  Why Google Search will NOT rule the Universe! and SEM Beware: Google deals blow to search engine marketing and Google Search: Big, bad multi-billion dollar sandbox

Google begins move to "Universal Search" is today's not so subtle headline from the Googleplex.

(SEE Big Google Changes to Search, Navigation, Homepage, Ranking and Google launches Universal Search )

No surprise, for a company that takes its corproate motto literally: Organize (control) ALL the world's information!

After all, what is left beyond the world, THE UNIVERSE!

As I predicted last week in previewing the integration of Google News in Google.com results, Google can not be deterred in its REAL mission to become the one and only gateway, destination, resource...on the World Wide Web for any and all needs and desires of all the world's inhabitants.

Will Google succeed? Will Google achieve the 80% search market share in the United States that it enjoys in Australia? Why stop there, why not 95% or more, a la Microsoft's monopoly status in its domain!

Will Google be not only the only search game in town, but the be all and end all of the World Wide Web? [poll id=93]

ALSO: Why Google Search will NOT rule the Universe! and SEM Beware: Google deals blow to search engine marketing and Google Search: Big, bad multi-billion dollar sandbox